The UltraViolet code you got with your disc may be for both UltraViolet and iTunes providers. You can redeem your UltraViolet code by logging into your Target Ticket account and selecting Redeem UltraViolet in the left column or by visiting https://www.targetticket.com/redeemUltraViolet and selecting the movie you wish to redeem.
If you don't find the title you're looking for, it probably isn’t offered for UltraViolet redemption on Target Ticket right now. Don’t worry! We’re always updating and adding new titles, so check back in the future as it may become available.
After finding your movie, select Redeem UltraViolet . A new window will pop up where you'll need to enter the UV code that came with your disc. If you get an error, double check to be sure you’ve entered the code correctly.